The project consisted of building-out two showrooms and a dedicated office space for Fortune Brands. Designed by Valerio Dewalt Train Associates, Inc., the new showroom is based on an inspirational story focused on the beauty of water and on technological innovation. Now complete, the new space features the art and science behind the brand including running water exhibits, an open, natural flow to encourage visitor interaction, new branding and signage , and curved millwork backlit with blue LEDs to represent the concept of water.

Client: Fortune Brands

Location: 222 W Merchandise Mart Plaza, Merchandise Mart, Chicago, IL

Area: 8,000 sq. ft.

Construction Schedule: 10 weeks